November 8, 2006
Queen of the Hill

Beauty pageants are one-dimensional. Public temper tantrums are so dramatic.  And sequins, fishnets and platform stilettos - a real drag on comfort.   

Being a queen these days just isn’t what it used to be.

Next time you’re feeling queenly, crown yourself with a VIP helmet from Boeri.  Encrusted with Swarovski crystals, VIP is the tiara of choice for stylin’ skiers and riders.  And lined with a plush interior, VIP is guaranteed to keep you warmer than your standard tiara.  Designed with extras like fleece chinstrap covers and removable earflaps, these features will keep you comfortable in the manner that you’re accustomed to.

Most importantly, VIP satisfies both European and American safety standards. 

Helping to keep you safe and posh.  Definitely a crowning achievement.

Boeri
www.boeriusa.com